We design marketing organizations where AI actually runs
Through AX projects, AI literacy training, and Responsible AI governance, we help your team get it done on its own.
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Check your AX readiness in 3 minutes
See where you stand across 7 areas and the ROI of repetitive work, then pick what to do next. No email required.
Strategy, process, data, tools, people, governance, and measurement, each scored from 1 to 5.
Places your organization on a 5-level scale, from L1 (Awareness) to L5 (AI Native).
Enter up to 3 repetitive tasks to estimate monthly savings, payback timing, and 12-month ROI.
The results screen shows your weak areas and the actions to start within the first two weeks.
Start with only what you need
We don't hand over a one-off deliverable. We work in a way that stays inside your team.
AX projects and the AI Native transition
Diagnose, design, and run for 90 days to get one area of repetitive work going, then your team keeps it running.
See AX WORKS TRAININGAI literacy training and workshops
From executives to practitioners, everyone understands AI in the same language, and the team learns to use it on its own.
See Academy ADVISORYTeam growth and decision support
Strategy, execution, data governance, and KPIs, tailored from hourly advisory to C-level coaching.
About TROE GOVERNANCEResponsible AI governance
Set up policy, literacy, and data security together so AI can be used safely for content and customer acquisition.
See OperateWe design growth from the customer's point of view
TROE is a digital marketing advisory firm that helps organizations, teams, and individuals make better decisions.
Park Chunghyo
Representative Partner, TROE · Chief Executive Partner & Lead AdvisorPark Chunghyo designs marketing organizations where AI agents actually run. Since 2004 Park has spent more than 21 years in digital strategy and growth advisory, plus content, data, and performance marketing, and since 2016 has advised companies on marketing growth at TROE.
Clients advised include Samsung Electronics, Warner Music Korea, and SK Broadband. Park led digital communications governance at Kakao Brain; tech marketing and CTO keynote content for Kakao if(kakaoAI) 2024; social buzz and trend reporting for Burger King Korea; a commerce diagnosis and Smart Store playbook for ExxonMobil Mobil 1; and marketing for a Series A AI agent matching service.
Since 2023 the work has expanded into Responsible AI governance and AI literacy. In 2026 Park delivered AX and AI agent training at Sebang Battery (wrks AI), LG U+, Korea Advanced Nano Fab Center, Hyundai L&C, Samsung E&A, Korea Social Welfare Credit Union, SK hynix, Samsung Electronics MX, Haksan Culture, Fast Campus Kernel Academy, and more, and serves as an AX education partner at Crowdworks Academy (2026–2027). With the semiconductor distributor UnitronTech, TROE ran a two-month AX project covering ERP and AI governance, inventory automation, and agent architecture.
Park wrote 『AI AGENT를 지휘하는 마케터』 (Yemun Archive, 2026) and built and operates the open-source GAEO Analysis, which gives SEO, AEO, GEO, and AIEO scores and improvement direction from a single URL. Full career history on the portfolio · AX WORKS methodology and services
TROE runs a network of digital marketing specialists in Korea and abroad, built on Digital Intelligence, Business Growth, and High Performance Communication.
- Meta Certified Creative Strategy Professional (300-101)
- Meta Certified Media Buying Professional (410-101)
- Discovery Commerce Specialist
- Psychology of Persuasion workshop (POP, 2024)
- Responsible AI training (Google Cloud, Coursera)
- Generative AI fundamentals training
What the teams we worked with said
Recommendations from clients and industry peers, translated from Korean.
With an understanding of the digital industry in Korea and abroad and practical insight, we were able to complete a digital marketing guideline project close to a national standard.
Thank you for doing so much with us during the project. Thanks to you, we were able to try things and learn.
IT platform company · Tech planning · 2024An expert who understands the essence of marketing and communicates with customers sincerely.
Large conglomerate affiliate · Communications team managerWe received actionable advice not only on marketing strategy but on how we run the organization and communicate.
Content startup · CEOYou have been with us through two years of growth in our digital and social channels. The social team is truly grateful.
Korean branch of a global record label · Head of international marketing · 2017–2019An expert who handles analysis, strategy, and creative together, and applies research directly to the work.
Global consumer goods and electronics company · Digital marketing leaderCommon questions before you start
Who we help, what we do, and what to write down before a consultation.
Which organizations does TROE work with?
TROE works with companies, leaders, and working teams starting an AX transition, organizations that need training, and institutions that want to build a Responsible AI framework.
What are TROE's core services?
AX projects, AI literacy training and workshops, team growth advisory, and Responsible AI governance. Details are on the AX WORKS page.
What should we prepare before a consultation?
Summarize your current level of AI use, repetitive work, who needs training, and any data or governance issues in about three lines. That lets us set the scope quickly in the first call.
Tell us your team's next step in three lines
Send us a message and we will review it and get back to you directly. You can write in English.