We design growth from the customer's point of view
TROE is a digital marketing advisory firm that helps organizations, teams, and individuals make consistent, better decisions.
TROE has advised companies on digital marketing growth since 2016, and AX WORKS is the methodology and service bundle TROE uses to run AX (AI transformation) projects.
What TROE does
AX projects
We build AI workflows that stay inside your organization, from diagnosis and design through a 90-day run, capability transfer, and operations, and we take on AI agent strategy, planning, and operations, including the AI PM and AX PM roles.
See services AcademyAI literacy and AX training
From executives to practitioners, everyone understands AI in the same language, and the team learns to use it on its own.
See Academy CasesCases and track record
We publish cases only within the scope clients have agreed to, and we don't publish figures before they are approved.
See CasesRepresentative partner Park Chunghyo
Representative Partner, TROE · Chief Executive Partner & Lead Advisor
Park Chunghyo designs marketing organizations where AI agents actually run. Since 2004 Park has spent more than 21 years in digital strategy and growth advisory, plus content, data, and performance marketing, and since 2016 has advised companies on marketing growth at TROE.
What has Park worked on?
Clients advised include Samsung Electronics, Warner Music Korea, and SK Broadband. Park led digital communications governance at Kakao Brain; tech marketing and CTO keynote content for Kakao if(kakaoAI) 2024; social buzz and trend reporting for Burger King Korea; a commerce diagnosis and Smart Store playbook for ExxonMobil Mobil 1; and marketing for a Series A AI agent matching service.
Why AX and Responsible AI?
Since 2023 the work has expanded into Responsible AI governance and AI literacy. In 2026 Park delivered AX and AI agent training at Sebang Battery (wrks AI), LG U+, Korea Advanced Nano Fab Center, Hyundai L&C, Samsung E&A, Korea Social Welfare Credit Union, SK hynix, Samsung Electronics MX, Haksan Culture, Fast Campus Kernel Academy, and more, and serves as an AX education partner at Crowdworks Academy (2026–2027). With the semiconductor distributor UnitronTech, TROE ran a two-month AX project covering ERP and AI governance, inventory automation, and agent architecture.
What has Park built?
Park wrote 『AI AGENT를 지휘하는 마케터』 (Yemun Archive, 2026; in Korean) and built and operates the open-source GAEO Analysis, which gives SEO, AEO, GEO, and AIEO scores and improvement direction from a single URL.
Business credential (Korean PDF)
A 20-page overview of TROE's services, methodology (identify, design, execute), AX diagnosis and AI Native roadmap, key clients and projects, and partnerships. The document is in Korean. You can request it on the Korean About page by entering your name, email, and phone number.
Where to look next
Park Chunghyo portfolio
The full project history and activities, available in Korean, English, and Japanese.
Open ↗ BOOK『AI AGENT를 지휘하는 마케터』
A book on putting AI agents into marketing workflows. Published in Korean.
Open ↗ OPEN SOURCEGAEO Analysis
An open-source tool that checks how AI search reads your site.
See GAEO →Where should our team start?
Check where you stand with the 3-minute assessment (in Korean), or send us a message and we will get back to you directly.